A new survey research report performed by UC Berkeley’s Survey Research Center for the Samuelson Clinic finds that Californians have a significant “knowledge gap” concerning rules for selling personal information offline. A representative sample of Californians were asked whether businesses could sell personal information in a range of offline contexts; in six of the nine contexts explored (pizza delivery, donations to charities, product warranties, product rebates, phone numbers collected at the register, and catalog sales), a majority either didn’t know or falsely believed that laws prohibited the sale of their personal information. The survey also found that Californians who believe strongly in privacy rights were more likely to answer questions correctly that those with mid or low-level privacy concern.